Field Notes
Long-form stories from real farms across Southeast Asia — start at the top and follow where each one leads.
Start here
The Travel Industry Finally Noticed the Farm
It happened the way a word slips into common use — no ceremony, no one marking the date on a calendar anywhere…
Read the piece →
The Farms That Started Taking Reservations
Barely a season ago, three different research firms were still arguing, loudly and in public, over how big the market for visiting a working farm had actually become…
How a Small Restaurant in Berkeley Ended Up in Bangkok
It was the twenty-eighth of August, 1971, when a restaurant first opened its doors on Shattuck Avenue in Berkeley, California…
The Man Who Started It Didn't Live to See It Land Here
It was March of 1986 when a fast-food restaurant opened its doors near the Spanish Steps in Rome…
Nobody Told Them to Want This
Nobody put this on a survey, and nobody ever will — there is no clipboard moment before a trip to Chiang Mai or Ubud or Ho Chi Minh City…